END. x Adidas Velosamba 'Social Cycling'

Shot the BTS for the END. x Adidas ‘Social Cycling’ campaign while assisting Videographer, Andrew Grant, and Photographer, Samantha Taylor.

The collaboration between END. and Adidas look to the world of road cycling for inspiration, celebrating the hair-raising pursuit in all its glory.

Centred around coffee and beer respectively – two classic pit-stops for any seasoned cyclist – both make-ups of the Velosamba are constructed with suede from the Charles F Stead tannery in Leeds for an elevated outlook. Refined for transitioning between time on the bike and casualwear, each model is detailed with reflective strips to the heel counter and a two-bolt cleat mount embedded within a reinforced midsole for a combination of functionality on the bike and exceptional incognito cycling style.

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